Naming Insights

Words That Do More Than Describe Names in culture and politics are rarely neutral. They are instruments intended…

What Happens When a Name Starts Working Against You A brand name can occasionally become a liability in…

Why Changing Your Name Can Change Everything There comes a point in many brands’ lives when the name…

Why Naming Your App Still Matters (Yes, Even in 2025) Apps live on your home screen. They live…

Why Naming Still Matters Despite all the debates about delivery, speed, and product-market fit, a name still carries…