Words That Do More Than Describe Names in culture and politics are rarely neutral. They are instruments intended…
The Rise of the TikTok and Instagram Comment Section Engager Why brands and creators are paying people to…
The Algorithm Hates Your Name Reasons why some names do worse on resumes, social media, and searches and…
Personalized Magic at Scale Why Personalized Stories Matter Every child lights up when a story features their name,…
Why Some Brands Choose to Be Unsearchable and What It Says About Strategy The Paradox of Visibility Most…
Turning Lessons into Lead Magnets Why Clip Educational Content at All? The majority of webinars, Zoom meetings, and…
Hunting for the Perfect Handle Why a Good Name Still Matters Names are more than just labels. It's…
Bringing Written Posts to Life Why Audio Is the Next Step for Blogs Although blog content is still…
Turning Threads Into Voice The Rise of Audio-First Content Consumption of content has evolved. Swiping and scrolling remain…
What Happens When a Name Starts Working Against You A brand name can occasionally become a liability in…
Why Changing Your Name Can Change Everything There comes a point in many brands’ lives when the name…
The Future of Assessment Is Automated, Intelligent, and Instant Although testing has always been a measurement of learning,…
